Opening of the new PINKO store in Via Montenapoleone: Progetto di luce – Pinko & Steven Scott

Tra gli eventi da “nonperdereassolutamente” durante il Salone Internazionale del Mobile di Milano vi è stata l’inaugurazione del “concept store” di Pinko in via Montenapoleone.
La concomitanza dell’ opening di Pinko col Salone del Mobile non è casuale: il negozio ha infatti ospitato l’opera “Oculus” di Steven Scott, una sorta di suggestiva “scatola ipnotica” di luce. Quest’opera ha messo in risalto il fascino degli ambienti progettati dall’architetto Massimiliano Locatelli (autore anche degli ambienti dei negozi di St. Tropez e Parigi).
Una fusione perfetta di moda, design, arte e tecnologia ha fatto da palcoscenico agli ospiti vip e non che hanno ammirato il negozio e si sono complimentati con Pietro Negra, Presidente di Pinko.

During the International furniture show in Milan; there were  some events you couldn’t miss . The opening party of the new Pinko concept store in Via Montenapoleone was certainly one of these.
The combination of fashion and furniture is not random because the special guest Steven Scott with his magnificent work named “Oculus” which is a fusion of hypnotic and psychedelic lights in a box managed to give a special importance to the projects of the architect Massimiliano Locatelli (architect of the shops and spaces Pinko in Paris and St. Tropez). A perfect fusion of fashion, design, art and technology, has been the stage for the vip guests that admired the shop and were fascinated by Pietro Negra‘s work, President of Pinko.
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Während der internationalen Möbelmesse in Mailand gab es einige wenige Fashion Events die alle überraschte; unter diesen Events war die Eröffnungsfeier des neuen Pinko Stores in der Via Montenapoleone. Die Kombination von Mode und Inneneinrichtung war nicht zufällig, denn der Ehrengast Steven Scott ermöglichte es mit seiner bedeutenden Arbeit “Oculus”, welche eine Fusion von psychedelischen und hypnotischen Licht in einer Box ist, eine besondere Bedeutung den Projekten des Architekten Massimiliano Locatelli (Architekt einiger Geschäfte und Plätzen in Paris und St. Tropez) zu geben. Eine perfekte Kombination von Mode, Design, Kunst und Technologie war die Bühne für die VIP Gäste, die den neuen Laden bewunderten und von der Arbeit Pietro Negras, Präsident von Pinko, fasziniert waren.
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Carlotta Frisione Tassara e Fabiola Yvonne Bobbio (Lifestyle & Chilling) for PINKO

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Fabiola Yvonne Bobbio

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Carlotta Frisione Tassara

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Carlotta Frisione Tassara

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Carlotta Frisione Tassara

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Fabiola Yvonne Bobbio

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Fabiola Yvonne Bobbio

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Carlotta Frisione Tassara

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Fabiola Yvonne Bobbio

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Opening of the new PINKO store in Via Montenapoleone, Milan. April 2013.

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Opening of the new PINKO store in Via Montenapoleone, Milan. April 2013.

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Fabiola Yvonne Bobbio

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Opening of the new PINKO store in Via Montenapoleone, Milan. April 2013.

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Fabiola Yvonne Bobbio

 Fabiola Yvonne Bobbio e Carlotta Frisione Tassara  Lifestyle & Chilling

Fabiola Yvonne Bobbio e Carlotta Frisione Tassara Lifestyle & Chilling for PINKO

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Opening of the new PINKO store in Via Montenapoleone, Milan. April 2013.

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Opening of the new PINKO store in Via Montenapoleone, Milan. April 2013.

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Fabiola Yvonne Bobbio

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Opening of the new PINKO store in Via Montenapoleone, Milan. April 2013.

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Opening of the new PINKO store in Via Montenapoleone, Milan. April 2013.

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Opening of the new PINKO store in Via Montenapoleone, Milan. April 2013.

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Carlotta Frisione Tassara e Fabiola Yvonne Bobbio for Lifestyle & Chilling

Carlotta Frisione Tassara e Fabiola Yvonne Bobbio (Lifestyle & Chilling) for PINKO